This week, Mark turns to the side of video games in the mobile space as he welcomes Scott Lahman, founder and CEO of GOGII to the studio. The two discuss how video games can possibly stand in a market pretty much dominated by Apple’s iTunes Marketplace, as well as what HTML 5 has to offer in this new and exciting market. We’d like to thank our sponsors Fenwick & West and Assistly. Go to Assistly.com/VC for an exclusive This Week in Venture Capital special offer. For more, visit thisweekin.com 01:00 Introduction to Scott Lahman 02:00 Helping Apple start the first Game Channel 05:00 Nokia’s strong market penetration 07:00 Branding in the mobile space 09:30 Will platform-specific games continue to dominate? 11:00 “”VC’s don’t like to invest in content”" but what about video games? 13:45 Are console games becoming obsolete due to price? 18:00 iOS vs. Andoid vs. Windows 7 Mobile 24:00 Is iPhone the best market for apps? 28:30 The HTC anything-but-Incredible 30:30 Will HTML 5 come through as the dominant language? 36:45 What is gamification? 42:00 Keeping the ratings up on Android or iOS 47:00 Apple’s iMessage and how it screws the system 52:00 Is GOGII becoming a phone company? 55:00 How is the install base split between iOS and Android 58:00 Publishing or developing a brand new platform? 62:00 Facebook and the future on web gaming 65:00 The future of GOGII and TextPlus
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I always like to see how others tackle video marketing.