This week’s episode features the giants of online music marketing: Ime Archibong, Platform Partnerships Manager, Facebook, Cameo Carlson, Head of Digital Business Development, Borman Entertainment, Michael Doernberg, CEO & Founder, ReverbNation, Julien Mittleberg, Co-founder of Cellfish, Julie Perry, VP, Social Media Director, BLASTmedia, J Sider, CEO, BandPage, Jordan Walker, US Label & Artist Relations, Spotify, and, of course, your host and CEO of TopSpin Media, Ian Rogers. Recorded at the New Music Seminar in NYC, this superstar panel discusses the do-and-don’ts for bands expanding their online presence. Listen to Ian’s favorite tracks exclusively on MOG at bit.ly Special thanks also goes to: David Smoler, Camera Jessica Chermayeff and Ana Veselic, NMS Producers 0:00 – Intro 0:30 – Ime Archibong, Strategic Manager at Facebook. How Facebook helps users discover music. 2:10 – Measuring Facebook’s music success. 3:30 – Jordan Walker, Artist/Label Relations at Spotify. The goals of Spotify and partnering with Facebook. 6:40 – J Sider, CEO of BandPage. How BandPage uses Facebook. 9:50 – Michael Doernberg , CEO and Founder of ReverbNation. How ReverbNation leverages Facebook. “Be where the fans are. The fans are on facebook.” The impact of the timeline. 14:00 – Julien Mitelberg, CEO of Bandsintown & COO and co-founder of Cellfish. Selling tickets with Facebook and mobile phones. 16:30 – Cameo Carlson, Head of Digital Business Development, Borman Entertainment. Balancing …
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